What can design bring?
Design is what links creativity and innovation - it's about the process of translating ideas into reality. The Keeping Connected Business Challenge asked businesses to partner with designers to develop innovative services that create, improve and sustain connectedness for older adults to friends, family, the community and younger generations.
Keeping Connected is part of the Independence Matters initiative run by the Technology Strategy Board and the Design Council to encourage business-led innovation to help us all live independently for longer. This initiative is delivered through The Technology Strategy Board's Assisted Living Innovation Platform (ALIP), which is responding to the needs of an ageing population - in essence promoting independence by making technology better, cheaper and more desirable.